The Science Behind Jiru
The ingredients in Jiru are backed by scientific evidence that people who consume these ingredients regularly have:
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a reduced risk of cancer
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reduced risk of developing type 2 diabetes
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reduced risk of heart disease.
Matcha Specific Studies
The health benefits of Matcha Green Tea are wide ranging and well-documented. We have provided the following studies for your reference:
General Green Tea Health Benefits
The health benefits of green tea apply to a wide variety of ailments, including different types of cancer, heart disease, and liver disease, and many more: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2855614/
Green Tea’s Effect on Cognitive Dysfunction
Green tea may may be effective in improving cognitive function: https://www.ncbi.nlm.nih.gov/pubmed/25268837
Matcha / Green Tea & Cancer Prevention
EGCG prevents tumor migration: https://www.ncbi.nlm.nih.gov/pubmed/18426555/
Green tea regulates cancer cell growth, survival, and metastasis: https://www.ncbi.nlm.nih.gov/pubmed/17017850/
EGCG suppresses the proliferation and metastasis of cancer cells: https://www.ncbi.nlm.nih.gov/pubmed/14998086/
EGCG inhibits cancer cell proliferation: https://www.ncbi.nlm.nih.gov/pubmed/11500915/
Matcha / Green Tea Skin Benefits
EGCG reactivates dying skin cells: https://www.sciencedaily.com/releases/2003/04/030425071800.htm
Matcha catechins linked to weight loss: Study
http://www.nutraingredients.com/Research/Green-tea-catechins-linked-to-weight-loss-Study
Effectiveness of green tea on weight reduction in obese
http://www.ncbi.nlm.nih.gov/pubmed/18006026
General Diet Studies
Imperial College London
A diet equivalent of 5-10 portions of fruit a day lowers 24% chance of heart disease, 32% chance of stroke and 13% of cancer in a lifetime. Evidence
Harvard University
A diet rich in vegetables and fruits can lower blood pressure, reduce risk of heart disease and stroke, prevent some types of cancer, lower risk of eye and digestive problems, and have a positive effect upon blood sugar which can help keep appetite in check. Evidence
Oxford Martin University
Plant-based diets could save millions of lives and dramatically cut greenhouse gas emissions. Evidence
WHO recommendations
As part of a healthy diet low in fat, sugars and sodium, WHO suggests consuming more than 400 grams of fruits and vegetables per day to improve overall health and reduce the risk of certain noncommunicable diseases. Evidence